Project Caffeinate — or ProCaf to our friends — is a platform for resources, information, essays, and stories for anyone and everyone interested in coffee.
It’s a space for people to enhance their understanding of one the world’s most popular beverages, the industry that surrounds it, and the people that make it all possible from seed to cup.
There are countless stories to tell within the dynamic world of coffee. To capture those stories, we talk to industry leaders and professionals pushing that world forward. However, we believe that the perspectives of everyday coffee workers and enthusiasts around the world are just as important, just as interesting, and typically underrepresented. That’s why you’ll also find content that puts those perspectives at the forefront.
It is also our mission to share the wealth of knowledge that has been built up within the coffee industry but may not be accessible to everyone. We feature guides and tools that help translate what professionals know to simple, approachable resources that even beginner coffee lovers can use.
We also understand that we are living in a pivotal time for the coffee industry. Fundamental issues like the existential threat of climate change, worker equity, and representation define the industry as it is and are shaping its future. This site features deep dives into these topics and others to provide a critical perspective on where the coffee world is and where it may be headed.
Project Caffeinate was built on the idea that great coffee should be for everyone. Our goal is to open the door for people to the wonders of the world of coffee and invite them in to join us. We hope you enjoy.
Who Is Project Caffeinate?
Project Caffeinate was founded by a group of lifelong friends and family with a mutual passion for coffee and a long history of enjoying it together. With over two decades of combined experience in the coffee industry, we started ProCaf as a way for us to share what we’ve learned and will learn as we dig deeper.